Christmas Book Flood | Recommending reading

The Jolabokaflod Family

C_Mid_Lt_Ja_B_1d.429KbChristopher Norris

Christopher Norris is a UK-based media executive with 25+ years’ experience of working in book publishing, television, digital media, music and film.

Christopher is the Founder and Curator of the Jolabokaflod Book Campaign. He also owns and runs CopyGhosting Editorial Services, a freelance vehicle for editorial, writing and digital marketing projects. He is also Head of Crowdfunding at CrowdPatch, and acts as Editor and Development Executive for the Insight Film Festival: an international exhibition, awards programme and events organisation (HQ in Manchester, UK) that encourages filmmakers to engage with the broad theme of ‘faith’.

Christopher helped to pioneer and establish World Book Day in the UK book trade; he served on the steering committee for the inaugural event in 1996-7. He also worked as Consultant Producer and Writer for the mid-1990s ITV book series, You’re Booked!, and served as Editorial Director of StoryCode , a web 2.0 recommendation engine for fiction readers, which launched in 2005.

Project leaders, volunteers and advocates

The Jolabokaflod Book Campaign is a grassroots, interactive venture that invites people with good ideas to encourage the buying, giving and reading of books to run crowdfunding projects to build a love of books and reading in local communities around the world. The first crowdfunding project run by the Jolabokaflod BookCampaign – The Icelanders Cometh – serves the dual purpose of raising money for a good cause and showcasing an example of how to run an successful crowdfunding project.

The Jolabokaflod Book Campaign also actively supports and fosters volunteers who wish to share their skills, talents, experience and contacts with specific projects, to help them to reach their target figures before their deadline dates.

Project leaders and volunteers can be considered to be members of the Jolabokaflod Book Campaign extended family, as can everyone who contributes funds in exchange for rewards and everyone who shares news about a Jolabokaflod crowdfunding project via social media.

Friends and followers

The Jolabokaflod Book Campaign also welcome friends and followers on social media into the fold, including people connected to Jolabokaflod Book Campaign via FacebookTwitter, Google+ (Collection and Community) and Tumblr.

The Jolabokaflod Book Campaign publishes a monthly newsletter that shares news, views, events and opportunities with subscribers (register your details here to receive the newsletter).


The Jolabokaflod Book Campaign manages two websites. is a hub for information about the Icelandic tradition of Jólabókaflóð, a source to find out more about the country’s rich literary and cultural history, a showcase for Icelandic authors published in English and a collage of news about book promotion and reading campaigns around the world. is a platform for sharing the commercial aspects of the enterprise, such as publishing news and features about active crowdfunding projects incubated by the Jolabokaflod Book Campaign patch at CrowdPatch.