Jolabokaflod

Christmas Book Flood | Recommending reading

Our mission

B & W; cropPersonality statement

Inspired by the legacy of over seventy years of the Icelandic tradition of Jólabókaflóð (‘Christmas book flood’, in English), the Jolabokaflod Book Campaign exists to encourage people to buy books to give to friends, family and members of their local communities as presents to mark and celebrate anniversaries, festive and faith-based occasions. The Campaign then prompts book-buyers to inspire the recipients of their gifts to start reading the books straight away.

The Jolabokaflod Book Campaign believes that the underlying message of ‘Buy, give and read’ is a powerful blend of book promotion and reading initiatives rolled into one in which everyone can get involved: publishers, authors, booksellers, librarians, teachers and avid readers alike.

We believe that reading books is a life-enhancing activity, made even more special by the memories associated with receiving gifts of books from loved ones. We further believe that well-read communities are closer-knit groups, so the buying and reading of books helps to improve social cohesion and celebrate cultural diversity through the sharing of stories and information.

The Jolabokaflod Book Campaign is committed to helping people to run crowdfunding projects for social good, to raise money for ventures that encourage the buying, giving and reading of books within local communities.

Essentially, we want to inspire people to discover – and rediscover – a love of reading for pleasure.